Saturday, May 19, 2012

I adore a good ad


Seeing a commercial for Snow White and the Huntsman, starring Charlize Theron, reminded me of the recent J’adore by Dior perfume commercial, also starring Theron. She plays a model running late for a fashion show, and as she hands her purse and dark shades to an assistant, she double-kisses a fellow model, yet this is no ordinary model. This greeting bridges the past with the present, or is it the present with the past, as some of the other models featured in the ad are, shall we say, quite familiar. And instead of running a piece of classical music or an old Parisian standard over the ad, why not play Gossip’s rock-tastic Heavy Cross? Seeing Theron quickly slink down the runway, while lead singer Beth Ditto hits the chorus make for an exciting finale. Just as quickly as Theron frantically races in to the show, she slowly glides into the light. Brilliant—in every sense of the word. BSo





Beth Ditto and Gossip – Heavy Cross Live 

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