Sunday, August 26, 2012

Perrier: The Drop


I was mesmerized by this commercial I saw today. It’s amazing how sometimes a blast of color (especially in 1080i HD) can really catch your eye and hold your attention. The color in this commercial for Perrier is not its iconic green bottle, but gold… shiny, shiny gold. Combining an Armageddon/Global-Warming Sci-Fi theme, and a fearless brunette heroine that reminds me of a French-inspired Wonder Woman in her sleek, water-droplet-shaped spaceship, this Perrier commercial is far out and… hot! 

Embedded is the long-form version of the ad, which is directed by Johan Renck. (I thought the name sounded familiar, so I researched his website and realized he directed Madonna’s Hung Up; Nothing Really Matters; Kylie Minogue’s Love at First Sight; and several other super-stylish projects across genres.) BSo



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