Saturday, October 27, 2012

The Evolving Taylor Swift: Polished Pop Style; Cute, Catchy Tunes


Have you ever heard a song so much that you deep down inside knew that you were eventually—and reluctantly—going to end up liking it? Long sentence short: the guilty pleasure pop single. Taylor Swift’s We Are Never Ever Getting Back Together is this type of single.

I’ve appreciated Swift in the past for being pretty… and pretty talented enough, as a vocalist, musician and writer of bubble-gum country/pop music. Now 22, Swift seems to be transitioning nicely and safely through the music biz. As this clip from The Ellen Show demonstrates (have you noticed I love all things Ellen D.?), Swift is looking more and more like a young polished pop singer and less like a boot-sporting, curly-haired country girl (nothing wrong with that). The long hair with bangs; the red lipstick; the tailored white collared dress shirt; the adorable, retro-inspired fitted black shorts; the loafers sans socks, Swift looks grownup, yet still relatable to (and appropriately dressed for) the huge crowd of young girls.

We Are Never Ever… is catchy, with attitude-laced lyrics such as: “We hadn’t seen each other in a month when you said you needed space… what?” And that chorus, complete with “We-ee!” The new album might be called Red, but this single is all platinum.

This outdoor performance is also quite cute, as Swift interjects some choreography in unison with her backup vocalists. When I see Swift strutting down the runway, then completely surrounded at the end of it by fans, yeah, I kinda get it.


And have you seen the Target commercial? I’ve seen it 4,277 times, and sure enough, I really like the featured song, Red. “Losing him was blue, like I’ve never known/Missing him was dark grey, all alone… But loving him was red, yeah, yeah, red, a burning red.” (Am I just a monkey?) And it’s not just yet another smart, on-point Target commercial, but another display of Swift’s evolving style. If she has a stylist, he or she needs more praise and a raise. BSo

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